SKAdNetwork 2.2. This update supports view-through attribution for advertisement formats such as video, audio, and interactive advertisements. This allows you to display your choice of advertising formats and measure which creatives are most effective, while preserving user privacy. Private Click Measurement. iOS 14.5 and iPadOS 14.5 bring Private Click Measurement to apps, in addition to the web. Advertising networks can now measure the effectiveness of advertisement clicks within iOS or iPadOS apps that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy. Get started by building…

Sometimes a good idea hits you like a splash of cold water. Fares Ksebati cocreated MySwimPro in 2015 to provide a deep pool of aquatic workout videos for like-minded athletes. The app syncs with Apple Health to keep your swimming and workout data secure. With 2021 being an Olympic year, he and cofounder Adam Oxner are poised to make even bigger waves: “Swimming gets a lot of public notoriety every four years,” says Ksebati. We spoke to Ksebati, a three-time U.S. Masters swimming champion, about the power of incremental change and what every entrepreneur should know before diving into app…

Late last year, to give you additional time to prepare, we had temporarily deferred the requirement to use AppTrackingTransparency when requesting permission to track users and access device advertising identifiers. This requirement now goes into effect starting with the upcoming beta update, and will roll out to everyone in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14. We encourage you to verify your app’s implementation of AppTrackingTransparency as soon as possible. Without the user’s permission, you will not be allowed to track them and the device’s advertising identifier value will be all zeros. In an upcoming release…

If your app sends or receives data over the network, it’s critical to preserve the privacy and integrity of a person’s information and protect it from data breaches and attacks. You should use the Transport Layer Security (TLS) protocol to protect content in transit and authenticate the server receiving the data. When you connect through TLS, the server provides a certificate or certificate chain to establish its identity. You can further limit the set of server certificates your app trusts by pinning their public-key identities in your app. Here’s how to get started.When to use pinningBy default, when your app…

App Clip Codes are customizable Apple-designed markers built to launch your App Clip. When someone scans your App Clip Code, it will bring up your App Clip or, if the person already has your app installed, will directly launch into a specific part of your app. Each code has a distinct design: It’s immediately recognizable, unique to each App Clip, and provides people with a secure and reliable way to trigger your experience. Codes can even incorporate an NFC tag, allowing people to open an App Clip by simply holding their iPhone nearby without needing to scan it through the…

When you create a Safari Web Extension, you can help people get common online tasks done more quickly and efficiently — all while using the same extension model and APIs found in extensions for Google Chrome, Mozilla Firefox, and Microsoft Edge browsers. If you have an existing web extension you’d like to prepare for distribution in the Mac App Store, it’s easy to to get started with the converter tool in Xcode 12. Here’s how to go about it. WWDC20 Meet Safari Web Extensions When you create a Safari Web Extension, you can help people get common online tasks done more…

Online purchase flows for users in the European Economic Area may be impacted by the European Union’s upcoming Strong Customer Authentication requirements. The App Store and Apple Pay will support Strong Customer Authentication. We recommend that you verify your app’s implementation of StoreKit and Apple Pay to make sure purchases are handled correctly. Learn morePowered by WPeMatico

Easily discoverable and quick to launch at the moment it’s needed, an App Clip is a small part of your app that lets users start and finish an experience in seconds. While you can offer users several ways to discover your App Clip, the best way is with an App Clip Code. Visually beautiful and distinct, each App Clip Code encodes a URL and can incorporate an NFC tag. Users can hold their iPhone near the code or scan it with the camera to open your App Clip and quickly complete a task, before downloading your app. Codes can now be created in App Store Connect or with…

The App Store now helps users better understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types an app may collect, and whether that data is linked to them or used to track them. As a reminder, your app’s privacy information is required to submit new apps and app updates to the App Store, and some data is optional to disclose if it meets specific criteria, such as certain data from health research apps and regulated financial services. You may update your answers…

The App Store will soon help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. If you haven’t already, enter your app’s privacy information in App Store Connect. This information will be required to submit new apps and app updates to the App Store starting December 8, 2020. Existing apps will remain available for download. Learn more about the details you’ll need to provide Learn how to provide…