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Microsoft’s path to a smarter Bing and Cortana includes tapping Reddit users’ opinions

Posted on December 13, 2017

Microsoft’s Bing search engine and Cortana digital assistant might not change that much from day to day, but behind the scenes they’re getting smarter—integrating factual insights from more sources, including the opinions of Reddit users.

At an AI-focused event in San Francisco, Microsoft showed off a number of improvements, all geared towards increasing the “intelligence” of Bing, Cortana, and Microsoft Office. 

Why this matters: Calling out some of these behind-the-scenes upgrades helps Microsoft demonstrate its unique attributes, and thus relevance, among the competing AI-based platforms of Amazon, Apple, and Google.

Microsoft Bing fashion image search Microsoft

Bing already lets you comparison shop for similar items across the web. Now you can isolate an object in a photo and shop for it.

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