EA’s vice president of strategic growth has revealed how he still struggles with a public perception that EA is “just a bunch of bad guys”, and how he hopes that EA Originals – the publisher’s label for smaller, indie-like games – will help the company reconnect with new talent.
Talking to GamesIndustry.biz, EA’s Matt Bilbey said “25 years at EA and I still struggle with the external perception that we’re just a bunch of bad guys. We love making and playing games. Unfortunately, when we make mistakes on games, the world knows about it because it’s of a size and scale.”
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