Bandai Namco’s future plans include “aggressively” creating new and original IP.
In the company’s Q3 financial report it announced the creation of a new “IP Creation Unit”, which will sit alongside divisions for toys, videos and music, amusement, and games. The unit will “invest aggressively in IP creations,” and won’t just focus on video games.
To facilitate the creation of new IP, Bandai Namco is investing 25 billion yen (approximately $232 million USD) over the next three years “on top of its normal investments”.
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