February 28, 2019 CuttingEdgeTech 0Comment

Apple honors female coders and creators for International Women’s Day
Partnership with Girls Who Code and Exclusive Today at Apple Series Aim to Develop the Next Generation of Female Leaders
Apple is celebrating International Women’s Day throughout March by highlighting the stories and work of female developers, musicians, artists, photographers and entrepreneurs. Apple is also building on its commitment to education with a new partnership with Girls Who Code to expand learning opportunities for young women.

As part of its community education initiative, Apple is partnering with Girls Who Code to support new coding opportunities for girls and young women in the US. Using the Everyone Can Code Curriculum, 90,000 girls and Girls Who Code Club facilitators in all 50 states can learn to use Swift, Apple’s easy to learn programming language that hundreds of thousands of apps are built with. Swift training will also be provided for club leaders to help expand the number and reach of coding clubs. Apple supports educational opportunities for students of all ages and backgrounds, and advocates for girls’ right to access the same learning opportunities as their male counterparts through its Developer Academies, Everyone Can Code curriculum and work with the Malala Fund and National Center for Women and Information Technology.

“Women have earned the opportunity to have our ideas shape the future,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We’re excited to support Girls Who Code as they empower girls to be the developers and tech innovators of tomorrow.”

In select Apple stores around the world, visitors can attend over 60 sessions in the “Made By Women” series, led by artists, musicians, photographers, app developers, scientists and entrepreneurs designed to inspire the next generation in hands-on sessions to unlock creativity and take their passions to the next level.

Sessions include an App Lab at Apple Causeway Bay with Hillary Yip, a 14-year-old founder and CEO of a language exchange platform, who will lead a session on developing and pitching ideas to build the ideal social platform. Visitors can also attend a Video Lab at Apple Michigan Avenue with Emily Grasile, the Chicago Field Museum’s chief curiosity correspondent, who will teach participants to incorporate small specimens from the Field Museum’s collection into vast landscapes using the Procreate app on iPad Pro and Apple Pencil.

Sessions with creators will be held in select stores in Singapore, Kyoto, Hong Kong, LondonMilanParisDubaiSan FranciscoChicagoNew York and Los Angeles.

In March, the App Store will celebrate the creative women at the forefront of apps and games. Every App of the Day featured in the US will highlight an app founded, developed or led by a woman, including Bumble, TheSkimm and Stitch Fix. Every Friday during the month of March, go behind the scenes on the App Store Today tab with women like Lisy Kane, a game producer and co-founder of the startup Girl Geek Academy, which aims to bring more women into gaming and tech. On International Women’s Day, App Store customers will also be treated to special collections highlighting games featuring Marvel’s iconic female superhero, Captain Marvel.

Throughout the month, Apple Music will be featuring some of the most visionary women in music with highly curated playlists and editorial packages, and Beats 1 will host a 24-hour takeover with shows programmed to highlight inspiring women.

Customers can also explore iTunes for curated selections of movies and TV series featuring dynamic female characters, check out Apple Podcasts to listen to shows created by inspiring women and visit Apple Books to find books that elevate the stories and experiences of women.

Apple Watch users across the world can also earn an exclusive Activity Award and stickers for Messages when they complete a walk, run or wheelchair workout of a mile (1.6km) or more on March 8.1

1 In order to see the Activity challenge, users must update their iPhone to iOS 12.1.3 and Apple Watch to watchOS 5.1.3.
Press Contacts
Keri Fulton,Apple,kerifulton@apple.com,(240) 595-2691
Ashley Rivera,Apple,ashley
rivera@apple.com,(408) 862-1381
Apple Media Helpline,media.help@apple.com,(408) 974-2042

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